"What you eat is of the essence"

To eat is a necessity, but to eat intelligently is an art. Health increasingly plays a decisive role in our diet patterns and for achieving a healthy and fulfilling life should start with our lifestyle.


Having a better conscious of natures' rawest form, we acquaintance her as the source who offers the best ways to bring our body and mind into a healthy balance.


Getting inspired by these values have we developed a series of supplements that evokes the essence of Scandinavia.

The natural supplement for your health - for your everyday expeditions.

Driven by Passion




Health Awareness

Reaching the health conscious consumer and offer high quality nutritional and natural skincare products. We are using strong branding and products of High standard to promote health awareness in a mass marked.


International Expansion Of Our Brands,

Culture And Heritage

Building international brands for high quality nutritional and natural skincare products, based on Norwegian tradition of High Standards and the heritage of Roald Amundsen.




Being proud of
our origins


Being the guide
like past heroes


Reaching higher standards


Being the guide
like past heroes

One of the greatest polar explorers of all time

Roald Amundsen, was an expert at protecting himself and his crew from hostile environments. Benefited from his strict emphasis on appropriate diet and careful body protection, he was the first to reach the South Pole in 1911.

In 1926, he was the first expedition leader for the air expedition to the North Pole, making him the first person, without dispute, to reach both poles. He is also known leading the first expedition to sail through the Northwest Passage in the Arctic (1903–1906) .

With a strong passion towards Roald Amundsen´s heritage, we develop all our products based on his philosophy of "preparedness and meticulous planning."

«Victory awaits him, who has everything in order.

 - Luck we call it.

Defeat is definitely due for him, who has neglected to take the necessary precautions.
 - Bad luck we call it»