EVERY GREAT
STORY
ALWAYS HAS A
BEGINNING
Just as for Roald Amundsen, our products are based on his vision and dreams of being prepared for reaching
unknown lands.
"What you eat is of the essence"
To eat is a necessity, but to eat intelligently is an art. Health increasingly plays a decisive role in our diet patterns and for achieving a healthy and fulfilling life should start with our lifestyle.
Having a better conscious of natures' rawest form, we acquaintance her as the source who offers the best ways to bring our body and mind into a healthy balance.
Getting inspired by these values we have developed series of products that evokes the essence of Scandinavia.
Products for your everyday expeditions
MISSION & VISION
Driven by Passion
MISSION
Bring
Consumer
Health Awareness
Reaching the health conscious consumer and offer high quality nutritional and natural skincare products. We are using strong branding and products of High standard to promote health awareness in a mass marked.
VISION
International Expansion Of Our Brands,
Culture And Heritage
Building international brands for high quality nutritional and natural skincare products, based on Norwegian tradition of High Standards and the heritage of Roald Amundsen.
WE BELIEVE IN
Authenticity
Being proud of
our origins
Leadership
Being the guide
like past heroes
Quality
Reaching higher standards
Teamwork
Being the guide
like past heroes
ROALD AMUNDSEN
One of the greatest polar explorers of all time
Roald Amundsen, was an expert at protecting himself and his crew from hostile environments. Benefited from his strict emphasis on appropriate diet and careful body protection, he was the first to reach the South Pole in 1911.
In 1926, he was the first expedition leader for the air expedition to the North Pole, making him the first person, without dispute, to reach both poles. He is also known leading the first expedition to sail through the Northwest Passage in the Arctic (1903–1906) .
With a strong passion towards Roald Amundsen´s heritage, we develop all our products based on his philosophy of "preparedness and meticulous planning."
